How Sharing Job Openings on your Website Builds Trust (And Attracts Better Candidates)
Job hunting in today’s world can be overwhelming, and from the business owners and hiring managers I’ve talked to, it seems the hiring process is no different. When I first started applying for jobs after graduation, I ran into scams at least once every few days, and the wild part was that these were coming directly from what are supposed to be the most trusted job platforms.
Once I started talking with business owners and realized how much they were paying for these job boards, I felt frustrated on their behalf. Interestingly enough, my first job actually came from applying directly via email. The company had no listings posted, but I took a chance, and by the end of the interview, I was hired. To this day, it remains my favorite way I’ve ever landed a job (plus it was easier on the employer too).
That’s a huge reason why posting job openings on your website and social media can truly be a game-changer. It not only increases the number of applications you receive, but it also reassures candidates that the opportunity is real and worth their time. People love knowing they can trust you, and when they see the job posted directly on your official channels, it eliminates doubts about whether their application will actually be taken seriously.
Building Trust in a World Full of Scams
As mentioned, job scams are becoming more and more common on popular job boards, that tend to be expensive for employers. Fake recruiters, misleading postings, and even identity theft attempts have made many job seekers cautious. When a position is posted directly to your company’s website and/or socials, it immediately creates authenticity. Candidates can cross-check your page, browse your website, and see that you’re a real business that’s actively hiring. That trust factor alone can encourage more applications from high-quality candidates, because people truly interested in the position do their research. In addition, it gives them an opportunity to learn about your culture…
Showcasing Your Culture and Team
One of my favorite advantages to posting on your platforms is also showcasing your workplace environment. Many of those searching for a job have given up on a company that cares, looking for some stability while often sacrifing a culture they’d genuinely enjoy being apart of. So show them they don’t have to. One of my favorite parts of social media management and marketing is showcasing everything a brand and business is built upon, what makes it thrive! When a potential applicant is verifying your legitimacy, how comforting is it to also know they get to see what you truly stand for, making them feel valued and comfortable. Social media gives you the chance to share behind-the-scenes content, employee spotlights, or even a quick video from the team they’d be working with. This makes the role more attractive and builds trust, often even before the first point of contact from you.
Reaching a More Invested Audience
While you’ll likely have potential employees cross checking your website and social media, you’ll also be reaching those that are already connected to your brand in some way. They may be customers, supporters, or community members who genuinely care about your company and want to see it thrive. Plus it helps get the news out, word of mouth is another great way for potential employees to feel a sense of trust when applying. That means they’re more likely to apply—and to stay with the company if hired, because they already believe in your mission or they know and trust someone who does. Job boards can attract a large audience, but your own platforms allow you to reach an audience that’s already invested in your success.
A Cost-Effective Strategy
If you’re familiar with hiring already, or just starting out with hiring help, you probably have learned that posting on job boards can be expensive. And while these can certainly be worthwhile, sharing your openings on your website and social media is free, or even if you chose to use ads, often much cheaper. With some creativity and consistency, you can attract strong candidates without the steep price tag. Plus if you’re not hiring in large quantities, posting on social media, especially when you have our marketing help is often all you need to get started.
The Takeaway
Job boards definitely have their place, especially for certain businesses, but relying on them alone isn’t often the most strategic idea. By posting open positions directly to your website and social media platforms, you build trust, allow a potential employee to learn about your culture, reach a more invested audience, and save money. The best part is this is also growing and building trust towards you and your brand. In today’s hiring landscape, authenticity and connection are everything.
