About me

Hey there! I’m Katelyn, the heart behind McKean Marketing. I believe in putting my clients first and building real connections to help their business thrive, not just checking boxes. I love getting to know your story, career goals, and helping you build up a brand that truly feels like you!

“I’m so grateful I built this platform, being able to pour my expertise into helping businesses grow while still getting to be the mom I always dreamed of being is rewarding in a way I can’t fully express.”

My journey to digital marketing began in college, when I discovered the power of digital communication. I have always had a creative side but struggled to find an outlet where I was able to express it. I started leading social media workshops and managing online strategies for programs where I was able to combine two things I genuinely desired in a career- helping others and achieving goals in a way that allowed me to both structured but also creative. That spark grew as I entered the corporate world helping small to midsize businesses. It can be difficult when an owner wears so many different hats, which is common in businesses I worked with. Trying to maintain a social presence while also running your business is hard, and hiring someone to take care of it full time is a huge investment, I’ve talked to so many business owners who have become burnt out in the process of trying. Burn out is something I resonate with, after typically working seven days a week freshly postpartum and trying to catch up from an unpaid maternity leave, although I had such a love for my clients and helping them grow, I decided to leave the corporate space. This decision was incredibly hard but so worth it to gain time with my daughter back. When life shifted and I became a mom, I realized that while I loved the creativity and strategy that came with marketing, the demand of working constantly left almost no room for what matters most, being present for my beautiful family. So, in a leap of faith, I made a change, creating my own business where I can pursue what I love, having more freedom of time and fulfillment. In the corporate world you can certainly get digital marketing help, but in my experience, I have found it to be overpriced and lacking personal connection, this was something that often bothered me, and something I knew I wanted to change with the launching of my business. I’m so grateful I built this platform, being able to pour my expertise into helping businesses grow while still getting to be the mom I always dreamed of being is rewarding in a way I can’t fully express. Today, I combine my experience in brand storytelling, social media strategy, and digital marketing to deliver results that are intentional and personalized to you and your team. I’d love to help your business stand out and bring you growth, while hopefully taking something off your plate or checking off something you’ve had on your to do list. And the best part? I get to do what I love every day, supporting dreamers, doers, and business owners like you. To me, this is so much more than building strategies or social media pages, it’s about building relationships- every client, like family.