How Sharing Job Openings on your Website Builds Trust (And Attracts Better Candidates)
Job hunting in today’s world can be overwhelming, and from the business owners and hiring managers I’ve talked to, it seems the hiring process is no different. When I first started applying for jobs after graduation, I ran into scams at least once every few days, and the wild part was that these were coming directly from what are supposed to be the most trusted job platforms.
Once I started talking with business owners and realized how much they were paying for these job boards, I felt frustrated on their behalf. Interestingly enough, my first job actually came from applying directly via email. The company had no listings posted, but I took a chance, and by the end of the interview, I was hired. To this day, it remains my favorite way I’ve ever landed a job (plus it was easier on the employer too).
That’s a huge reason why posting job openings on your website and social media can truly be a game-changer. It not only increases the number of applications you receive, but it also reassures candidates that the opportunity is real and worth their time. People love knowing they can trust you, and when they see the job posted directly on your official channels, it eliminates doubts about whether their application will actually be taken seriously.
Building Trust in a World Full of Scams
As mentioned, job scams are becoming more and more common on popular job boards, that tend to be expensive for employers. Fake recruiters, misleading postings, and even identity theft attempts have made many job seekers cautious. When a position is posted directly to your company’s website and/or socials, it immediately creates authenticity. Candidates can cross-check your page, browse your website, and see that you’re a real business that’s actively hiring. That trust factor alone can encourage more applications from high-quality candidates, because people truly interested in the position do their research. In addition, it gives them an opportunity to learn about your culture…
Showcasing Your Culture and Team
One of my favorite advantages to posting on your platforms is also showcasing your workplace environment. Many of those searching for a job have given up on a company that cares, looking for some stability while often sacrifing a culture they’d genuinely enjoy being apart of. So show them they don’t have to. One of my favorite parts of social media management and marketing is showcasing everything a brand and business is built upon, what makes it thrive! When a potential applicant is verifying your legitimacy, how comforting is it to also know they get to see what you truly stand for, making them feel valued and comfortable. Social media gives you the chance to share behind-the-scenes content, employee spotlights, or even a quick video from the team they’d be working with. This makes the role more attractive and builds trust, often even before the first point of contact from you.
Reaching a More Invested Audience
While you’ll likely have potential employees cross checking your website and social media, you’ll also be reaching those that are already connected to your brand in some way. They may be customers, supporters, or community members who genuinely care about your company and want to see it thrive. Plus it helps get the news out, word of mouth is another great way for potential employees to feel a sense of trust when applying. That means they’re more likely to apply—and to stay with the company if hired, because they already believe in your mission or they know and trust someone who does. Job boards can attract a large audience, but your own platforms allow you to reach an audience that’s already invested in your success.
A Cost-Effective Strategy
If you’re familiar with hiring already, or just starting out with hiring help, you probably have learned that posting on job boards can be expensive. And while these can certainly be worthwhile, sharing your openings on your website and social media is free, or even if you chose to use ads, often much cheaper. With some creativity and consistency, you can attract strong candidates without the steep price tag. Plus if you’re not hiring in large quantities, posting on social media, especially when you have our marketing help is often all you need to get started.
The Takeaway
Job boards definitely have their place, especially for certain businesses, but relying on them alone isn’t often the most strategic idea. By posting open positions directly to your website and social media platforms, you build trust, allow a potential employee to learn about your culture, reach a more invested audience, and save money. The best part is this is also growing and building trust towards you and your brand. In today’s hiring landscape, authenticity and connection are everything.
The Anatomy of a Social Media Campaign Brief We Build Just For You
A strong social media campaign starts with an organized and detailed brief. This document acts as your roadmap, ensuring every post, hashtag, and story aligns with your goals. In our campaign brief, we outline everything you need to know throughout the process, from the campaign title and duration, to target audience insights, platform strategies, and performance metrics. It's designed to keep you connected throughout the entire process, giving you a transparent view of what to expect at every stage. This way, we work together toward a strategy that's organized, results-driven, and tailored to your desired brand growth.
One of the first things we create with a social media management package is your social media campaign brief. Depending on your needs we can create these month by month or set more long term goals, creating a 3, 6, or 12 month plan that we adjust as needed. This will all be detailed in your campaign duration.
The first piece of a social media campaign is the background. This details where you’re currently at as a company and essentially where we want to get you through marketing your brand. These leads into the goals and objectives portion. We can make these as detailed or as broad as you’d like. Here I often like to set engagement goals, discuss referral traffic, social engagement, sales goals (especially if we’re setting up an online store for you), more user generated traffic, increased website visits, retention goals, promotion goals, etc.
After this section I like to go over your current core audience, and discuss ways we can expand upon this. We go over your target social audience as well. If you currently use social platforms we’ll look at your audience segments, I like to organize these for you in easy to read graphics. If you don’t have these stats to analyze we’ll work on setting up all of these metrics on your socials / websites so we can analyze this at month end and tailor our goals to your social audience for the next month. Once we have your audience analyzed we’ll place these numbers into a chart, here we’ll list psychographics for each group and buying patterns / purchasing behavior. Looking at psychographics in conjunction with demographics helps with personalization. When buyer personas are built it allows for creative approaches that engage and expand your target audience. From this information, we’ll build your audience strategy broken down by each platform.
Next we go over your monthly timeline. If you’re investing in marketing help for the quarter and/or year, we’ll also have this long term timeline built in below. This goes over our posting calendar as well as the type of content made and posted on said day (ex. Emotional, data driven, testimonial, pop culture related). This is always customizable but we also discuss what the posting history of top performers in your field looks like.
After this, we’ll have the full list of metrics organized. I always like to find which metrics you like to focus in on and tailor your content to this as well. Aside from likes, views, comments, shares, etc., I also like to go over what conversations you’re having with your audience (ex. DM’s, story replies, emails, etc.)
To best represent your brand I like to make your social presence come to life in a way that reflects exactly what you imagine it to be. I want to know your goals for the company, how you’d like it to evolve, what the lens you want others to view it through, etc. In this next section we break that down. We go over the brand tone and voice (ex. Do you want to come off more casual, more formal, what kind of language best fits your post (simple, elevated, professional), these are great to shape around what you know about your demographics and psychographics.
From here, we’ll expand into your content themes, how often we want each represented, what type of content goes where, etc. This will lead into your posting calendar, here we’ll have frequency listed, as well as specifics in terms of day of the week and time of posting. After we go over this, we’ll connect our guidelines to engagement and response protocols. During my business hours, I keep a two hr response rate guarantee to direct messages from audience (this tends to be quicker, but since I schedule many meetings with clients by the hour I like to set a two hr window if it’s a busier day). We also discuss the tone and verbiage you want our team to address messages and inquiries in. I’ve found that during the process of creating a brief, the majority of a client’s questions get answered, but we always create an open ended section at the end to include anything else important to you and your brand. This brief is both a reference guide for me and a guarantee of exactly what you’re receiving for you. I love being able to sit down with a client and build something that is uniquely tailored to them, an expression of their business. During a brief I love getting creative, this is usually where I begin to brainstorm your content portfolio and share ideas with you. While the initial brief tends to take longer since we’re building from scratch, this is still something we’ll regularly update as your audience grows and we continue to build content for you. This is a continuously changing document that grows with our partnership, a resource you’re always able to reference.
